Marketing Strategy and Branding
Building Strong Brands Marketing’s most basic premise: An exchange occurs between a buyer and a seller. 3 principles of marketing Customer value. What motivates the customer to want your product/service. Differentiation. What makes you stand out from the competition? Segmentation, targeting and positioning. Disecting your market horizon. 4 P’s of Marketing (Marketing Mix) The fundamental ingredients of the “exchange”. Each of the P’s can altered independently from each other in very interesting ways. ...