Business

Zero to One is a book by Peter Thiel and Blake Masters about the value of true innovation made accessible to the masses through startups. It outlines several tenets that keen-minded business people should hold dear, including why technology trumps globalization, why we should be supporting monopolies instead of “healthy competition”, why successful innovators have the worldview of a “definite optimist” and why no one should be afraid of losing their job to a robot. Zero to One also delivers unique business insights, such as the four most important things to pay attention to about your product (hint: they’re not quantitative) and the seven questions every business must answer for itself. ...

Building Strong Brands Marketing’s most basic premise: An exchange occurs between a buyer and a seller. 3 principles of marketing Customer value. What motivates the customer to want your product/service. Differentiation. What makes you stand out from the competition? Segmentation, targeting and positioning. Disecting your market horizon. 4 P’s of Marketing (Marketing Mix) The fundamental ingredients of the “exchange”. Each of the P’s can altered independently from each other in very interesting ways. ...