Business

This reading list covers the fundamentals of wealth building, personal development, income generation, business scaling, and inspiration from successful entrepreneurs. Each book offers practical insights and strategies for building business acumen and financial success. 🧠 Personal Development How to Win Friends and Influence People by Dale Carnegie Essential communication skills and understanding people’s motivations for effective interaction. The 7 Habits of Highly Effective People by Stephen R. Covey Seven habits for increased efficiency and effectiveness, including “begin with the end in mind.” ...

Zero to One is a book by Peter Thiel and Blake Masters about the value of true innovation made accessible to the masses through startups. It outlines several tenets that keen-minded business people should hold dear, including why technology trumps globalization, why we should be supporting monopolies instead of “healthy competition”, why successful innovators have the worldview of a “definite optimist” and why no one should be afraid of losing their job to a robot. Zero to One also delivers unique business insights, such as the four most important things to pay attention to about your product (they’re not quantitative) and the seven questions every business must answer for itself. ...

Building Strong Brands Marketing’s most basic premise: An exchange occurs between a buyer and a seller. 3 principles of marketing Customer value. What motivates the customer to want your product/service. Differentiation. What makes you stand out from the competition? Segmentation, targeting and positioning. Disecting your market horizon. 4 P’s of Marketing (Marketing Mix) The fundamental ingredients of the “exchange”. Each of the P’s can altered independently from each other in very interesting ways. ...